How To Win Clients & Influence Markets With Burlap Bags May 1, 2020 08:00
Winning friends, influencing people is a phrase coined by Dale Carnegie helping people to create brands. Even before the digital media was in existence Carnegie understood markets are nothing but people or their perceptions which PR agencies manipulate or tweak it to sell their products and services. Today, as customers evolved, we know winning friends and influencing people amounts to widening the client base and increasing the market share. Let us see how we can do that with the help of burlap bags.
You want to win clients. To increase the market share anyway you have to do that. The secret of it is in creating friendship with people whom we consider as clients. Burlap bags are considered as sacks to carry groceries. Due to that impression your attempt to win clients may be a difficult task. Then, what is the best option? Let us explore.
Yeah, here is an idea. Do not give mere burlap bags in Australia. On the other hand, fill the burlap sacks with imported rice or pulses which people consider as essentials during a scenario like lockdown. This will make them get a do-godding picture of yourself. But at the same time, we also need to understand the cost of providing both will be high. Therefore, it is important to find a partner who have equal interest to serve your client to bear the cost of grocery product in it.
The next important thing is logo emblazoning on the bag. We develop friendship with a customer with an interest to get into his mind. For that, we need to show ourselves as one officiated by a reputed company. There is subtle psychology in It as people are wary of individuals and when they come to know you belong to an enterprise or business having products or services that satiate your interests, then they will develop an interest to deal with the company where you just an interface of the company owning the responsibility for the solutions offered.
Suppose you don’t like to market with sacks. Then do promotions with real custom burlap bags that meets the same purpose of a canvas bag. Maybe the canvas bags have the aristo look which the burlap ones don’t have. But custom designs that are difficult to emulate will give the best impression among your clientele who wants simple looking bags to go to markets. It again depends on understanding the requirements of people and you can get ideas only when you have an informal interaction with them. Ask a few psychological questions and check what is inside them. This will help you come out with the better solutions for them as few are interested in products.
Some may think again, how to influence markets. It is a fact that people love gifts, remember them, and pass them to their near and dear. People are looking for assured results. If they have an idea on the result front, then things would have been easy as they can stock the required promotional products in bulk and then market them on and off.
Yes, result is a tricky scenario. There are companies who insist on result among their employees like getting sales but results often do not happen and the employees quit. The quitters have problems like sustaining their lives and they need fixed salaries which the employer don’t want to commit. On the other hand, that particular employer has the investment concerns and he was quick ROI which is difficult to realise.
The point of the matter here is, results are difficult to attain. But if we carefully examine there are ways to get into the minds of customer by taking advantage of a trend. Today, the biggest trend is Covid combat. That is why we need to think out of the box and devise plans to win customers by giving a kit to the target audience.
Let us start. Have burlap bags in bulk numbers that have artistic value. Create a Covid kit of hand sanitisers, wet wipes, face masks and napkins. This kit will have high demand and when you provide them in burlap bags, people will appreciate your good gesture and in this process you can create tremendous amount of goodwill among your target audience influencing them.
You are a medical supplier. You can give a Covid combat pack by including all essentials in a bag and sell it to the customers with discounts. When people see all the essentials in one basket, they will find happiness in the deal. It is also a good gift for those who are intending to give a gift to anyone they want to please. To understand this more clearly, a husband can give this to his wife who is a nurse, a kit that contains all including the gear also. In that case the med shop should have two different packs like one with essential supplies and the other with gear also. This will mitigate the risk among communities working among Covid patients.
Similarly, those who are going out with a purpose should have a kit to meet all emergencies. It can be for selfcare or to help another person who is affected by Covid. The best way is having all essentials in a kit and that will be helpful to another person. Finally, the crux of the matter is precaution without which we all will succumb to Covid. Therefore, the retail segment should make it a policy to give a kit when they achieve a sales target with their customers.By now, you might have understood how to win clients and influence the markets with the help of burlap bags. Often, we should see the utility of the bag by including essential things in it and increase its market value. Most of the marketers will think only a bag will do wonders by reading a few statistics on the effect of promotions. It has worked and may work in the future also but when we think about results, what we require is winning more customers and influence the market share. Achieve it.