Quick Secrets to Realising ROI with Your Tote Bags March 24, 2020 08:00

Promotions with gifts like eco-friendly bags should go hand in hand with medical certificates!

How to survive during emergencies like pandemics? This is a question plaguing many businesses. They were doing well in their business for some years since the beginning of 2000. During that period, they underwent great recession in 2009 and had witnessed many financial debacles. But this is the first time, they see the demand is only for essential commodities.

Catching market unawares

As we saw in HG Well’s science fiction ‘Wars of the Worlds’, where Martians turning English cities desolate, we see today many ghost towns crying for help. Many are perishing all on a sudden and cities’ hospitals don’t have the capacity or bandwidth to accommodate thousands of emerging victims. In such a scenario if businesses offer wine totes wholesale as a promotional product to win the audience, will customers accept it?

Of course, there is a panic and businesses are perplexed on how to deal with the situation. In today’s context what companies are doing was to lay off part of their workforce and expect a miracle. 

Let us face it. In wars, we see a quality called perseverance, in other words, staying power to win wars. For that one requires patience. What most of us do is, fighting for some time and give up. In one sense, one can avoid total loses by doing so. But at the same time, we also need to think about how to cut the cost with the help of digital technologies and achieve sales.

Turning disadvantages to opportunities

Today, one to one meeting is not possible and we can attribute it as a blessing in disguise helping us to work strategically. Instead of giving up in the face of dwindling demand and a frightening scenario of the economy that takes a dim view of luxury goods, why not find an opportunity to liquidate your inventory.

The secret of success lies in understanding the times. Imagine a scenario where there is a lockdown in the city and the threat of virus spread, then most of you will stay indoors. On the one hand, you are working from home and on the other, you are accessible over phone and mails. This is the time we live in. 

Ride high on communications

Businesses should have communication specialists to tackle the situation. Your success depends on writing tailored emails to your core customers informing them about steep discounts you are offering during this season. Imagine you are a paint retailer selling wall putty and emulsion paints. 

Good communication can gently urge your customers to think about house renovation. For that, your workers should be corona negative. Assure your audience that you have a team of healthy workers. You also should have a tie-up with a health care centre helping them get a med certificate and other health credentials. You can even give a virtual show.

Now your customers will have a concern for his or her health because of the fear within them. Address these concerns in such a way of asking them questions about how workers in hospitals do their duty without hurting their health. There are exceptions everywhere and the workforce of a hospital or healthcare centre is not affected, otherwise how they can treat the corona patients, is a moot question.

If that is the case blue-collar workers can come to your home for repairs or any other maintenance work. People don’t need to fear all. Herein comes the importance of communication where businesses should tell their customers about safe services with relevant credentials like med permits. The government also has a role to play in this.

So, the point of the matter here is you need a communication plan, med credentials and more importantly corporate gift strategies with the help of custom printed wine bags.

Combination of factors

Well, we need to segregate a few things. Strategies will not go wrong as theory is right. But according to changing situations, you need minor tweaks like adding more credentials with the help of attestations. 

Today, what happens is people have fears about their lives. At this stage, what we need to do is by offering services with assurance on their health. Then they will consider buying products and services from your company.

For example, many houses require a makeover. They want to do it also. In the case of a painting store, the communication should be on discounts, assurance of health, and gifts. When people confine to their homes, they have to forget their worries with the help of wine. That means they need a wine bag as an accessory to protect it from breaking up.

We should manage it. People are at homes and it is the right time they can focus on house renovation services like a painting which they can do it to create happiness with the help of impressive colour. It is not to show off immediately, but of course, waiting for corona threat to subside and lead normal lives. 

The point of the matter here is businesses can do wonders if their threats are properly addressed. In the case of a fashion product also firms can create demand by offering virtual services. For that, you need to leverage technologies like virtual reality. At a time when people can do their presentation with modern technologies, still, they can make an impact. To motivate your audience to offer them small gifts like plain tote bags. Then you can trigger businesses. Try out once.

Realise ROI

Be it rain or shine, we need to realise our ROI. We have a huge appetite for profits and when we combine strategy, tactics, communication, leveraging technologies like VR, and of course gifts, we can make a mark.

Launch a LinkedIn campaign. Give a link to your PPT. Reduce investment in print media. Spruce up your corporate communication explaining your credentials. As traditional markets are on the verge of collapse, you can leverage on corporate communication, video marketing, and VR presentation to reach your target audience. Make the maximum out of your investment. Hire good content team or outsource it to freelance experts. These are the ways to succeed in a time when the economy is contracting.